My MONEY MY PLANET

A campaign to change the way our money impacts our planet

The ‘City Loops’ project, supported by EIT Climate-KIC, worked with partners from all over Europe to empower local actors to shift to circular economy strategies. The training programme and innovation tools developed through City Loops aims to strengthen cross-sectoral collaboration and uncover hidden value and business opportunities through the circular economy. 

SCOPE OF WORK

Art Direction

Content Creation

Illustration

THE PROJECT’S COOL POINTS

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City Loops’ aim is to empower local actors to shift to circular economy strategies within their sectors – by improving the production process; creating new value from previous streams; designing new forms of collaboration with other stakeholders;    or identifying new business opportunities within the sector’s      value chain.

A colour palette featuring mostly earthy colours with a few pastel neon accents was introduced to connect nature and it’s naturally circular resource flow to an urban environment.

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